Most people I speak to haven’t heard of the concept/ approach of Responsible Tourism/ Travelling. Often I ask them what they think it is before I start explaining. Due to the wording many understand it has to do with a more aware travel form.
Many also seem to have some judgements to the (fortunately increasingly popular) field of ethical consumption and philosophies of ‘making a difference’ somehow in the world. That can stem from various angles and perceptions.
To inform you a bit more about Responsible Travelling, I hereby post this this article from responsibletravel.com