One of the tourism academics I admire the most is Anna Pollock, the founder of Conscious travel.
According to their website, Conscious Travel is a movement, a community and a learning program that enables places to attract and welcome guests in a manner that doesn’t cost the earth. They state that tourism is system of three elements: Places, Guests and Hosts. And that as such; It’s all about PEOPLE, thus If people change their values and their perception of how the world works, then everything else changes.
Conscious Travel refers to the Conscious Capitalism Institute for the philosophy of Conscious Capitalism (which has the same features as Responsible Capitalism). It is based on the belief that a more complex form of capitalism is emerging that holds the potential for enhancing corporate performance while simultaneously continuing to advance the quality of life for billions of people, and challenges business leaders to re-think why their organisations exist and to acknowledge their companies’ roles in the interdependent marketplace. Read more here.
I first heard about Anna Pullock (that has 40 years experience working as a strategist, analyst and change agent for travel destinations around the world) through Tourism Concern work as she has engaged with them throughout the decades.
Here you can read her recent article in The Guardian, presenting the six key reasons why the current tourism model is way past its prime and why more of us need to focus on creating alternatives.